Using social media as a brand is a given for any youth marketer, but do you know which platforms are the best for engaging Gen Z right now?
There are still five key players in the game that are a must for your brand, even though Facebook is a thing of the past andSnapchat is not far off.
Out of all the social media platforms that Gen Z marketers need to be using, 45% use it at least once a week, according to a recent report.
The limited character count makes it possible for users to be as direct as possible, something which is preferred by a generation who consumes short-form content frequently. If you want to find out quickly and easily what the general public is saying about your brand, just search your name on the app.
The majority of Gen Z shoppers use social media for shopping ideas. According to a recent report by In, 61% of Gen Z are planning to take a break from social media. This shows that many young people are aware of the negative impact social media can have on their mental wellbeing.
What is Gen Z's favorite social media?
According to recent reports, 40% of younger consumers now use TikTok and Instagram for their searches, increasing pressure on brands to reach Gen Z and Millennials on social media. When it comes to capturing this important audience, are all social platforms equally created?
Dretsch conducted market research with hundreds of users in the College of Management is Consumer Behavior Lab to help brands see behind the eyes of Gen Z consumers as they use social media to interact with brands. She notes that some brands think Gen Zers are going to use TikTok instead of IG.
This is not the case, according to her data. Only 2% of people use TikTok, but they use it in addition to their other social media accounts. Less than half of people use Facebook, though more than the other two.
→ The origins of social media in the late 90s
What percentage of the world is addicted to social media?
In this article, we bring you the latest facts and statistics about social media addiction that we have gathered from the internet and pulled from our recent survey of over 5,000 American social media users.
More than 330 million people suffer from internet and social media addiction in the year 2021, according to the latest social media addiction statistics. The number of social media users increased from the year before.
In the US alone, there are between 16 to 33 million people addicted to social media. When asked about their primary reasons for using social media, the second reason was filling spare time.
There has been a steady increase in the number of monthly users on Facebook since 2008. The number of daily users on Facebook during the first quarter of the year was 1,960. These habits are considered to be the leading causes of social media addiction and the greatest concern here.
Statistics show that the average American spends around 33 minutes a day on Facebook. During the same period, Facebook had the largest amount of time spent on it. The coronaviruses were the main reason for spending time on social media.
→ Which social media platform is most popular among doctors?
How much of Gen Z uses social media?
Most of the time, the person uses social media. It is clear that this generation is highly connected and engaged online, with a high percentage of Gen Zers using social media. 50% of Gen Z use social media daily, according to a recent study.
Given the ubiquity of social media in our culture, this is not surprising. It is surprising that Gen Z uses social media in a different way.
It is surprising that email and in-person are the preferred channels for Gen Z-ers to engage with brands, since it is expected that social media is the channel of choice.
The fear of marketers that Gen Z-ers do not use email is not true, as the latter goes against this age group's reputation for preferring digital interactions to in- person ones. The other channels in order of preference are ads (16.1%), chats (14.7%) and company blogs (11.5%).
The campaign monitor has a number 15. According to Gen Z, they prefer to follow brands on the social media platform of their choice.
| Characteristic | Daily | Once per week |
|---|---|---|
| Generation Z | 50% | 9% |
| Millennials | 44% | 7% |
| Generation X | 37% | 5% |
| Boomers | 26% | 5% |