Gerger will be in the year 2021. There is a general consensus that social media plays a major role in influencing beauty standards for ideal body. Studies have shown that exposure to idealized images on social media can have a detrimental effect on young females' body satisfaction.
Individuals who have built a sizeable social network of people following them and are seen as self-made micro-celebrities are referred to as social media influencers. They present lifestyles that speak to the dreams of many ordinary people and they promote material pursuit.
By creating attractive and high-quality content, influencer marketers acquire tens of thousands of followers and monetize their popularity through product promotion. Compared with traditional celebrities, social mediainfluencers are more attractive to companies because they are perceived as authentic and trustworthy by users on social media.
Femaleinfluencers typically adhere to the Western female beauty standards of being young, trim and feminine and present an idealized physical appearance as well.
For some young females, who are socialized to prioritize physical appearance, this curated imagery may contribute to the internalization of unrealistic appearance ideals, which can foster body dissatisfaction and adverse influence. Few studies have been conducted on the impact of social media imagery on viewers.
Previous studies have shown that attractive celebrities' images reinforce the ideal of thinness, which leads to upward social comparison and body dissatisfaction among young viewers. It could be for instance.
What are the positive and negative impacts of social media influencers?
Social media use is associated with lower self-esteem, body dissatisfaction and comparison with other people. The way young people view themselves can be impacted by the unrealistic standard of beauty promoted by social media influencers. Cyberbully and other negative social interactions can be a result of using social media.
Many social media users are addicted to their phones and check their engagement on their last post, which is not healthy. You thought posting a photo or video and not getting a lot of praise would negatively impact people.
It is important for young people to be aware of the impact social media can have on their self-esteem and to make healthy choices about their use of social media. It is possible to go either way with that being said.
You can see it from the point of view of the younger generation who want to be a social media influencer when they grow up. They could argue against going to school where they can learn valuable business and trade skills because it seems like a negative impact.
On a positive note, many social media influencers can inspire youth and encourage them to start their own business or pursue something that they are passionate about. Being a small business owner can teach you many valuable lessons, but it takes a lot of dedication and consistency to run a business.
→ The origins of social media in the late 90s
How do social media markets millennials?
A staggering number of potential customers are added by the fact that more than 80% of the younger generation are active on social media. If you want to market to your target customers with social media, you should be doing it now.
There are many ways to use social media platforms for marketing and it is likely that your options will only continue to grow as the medium grows. For now, here are seven solid strategies to market to a generation that is obsessed with selfies.
It's time to move out of the way of Baby Boomers. The largest living generation in the United States is the young people of the millennium.
The same concern is shared by marketers from a few generations ago: How do brands reach and effectively market to a large group that possesses so much buying power? Not social ads that are branded.
There are a number of ways to target the younger generation in marketing.
- Simplify your message.
- Make your content interactive.
- Encourage user-generated content.
- Enlist the help of micro-influencers.
- Utilize fomo.
- Create meaningful partnerships with important causes.
- Avoid traditional and interruptive advertising.